Page 16 - Export-Marketing-6
P. 16

developing countries (nearly 85% of the
                                                                                  world population) only consume 21% of
                                                                                  the  produced  medicines.
                                                                                  However, it seems  that nowadays this
                                                                                  trend is going to change due to different
                                                                                  causes like  the economic decline  of
                                                                                  western countries as well as the emergence
                                                                                  of new economies in the world. In other
                                                                                  words,  the pharmaceutical industry is
                                                                                  shifting from the US and Europe toward
                                                                                  emerging  markets  in  Asia  and  Africa.
                                                                                  It  is  said  that  a  remarkable volume of
                                                                                  the growth in the global pharmaceutical
                                                                                  market in the coming years will be affected
                                                                                  by the growth in the emerging markets
                                                                                  like Brazil, Russia, India, China, Ukraine,
                                                                                  Poland, Argentina, Egypt, Indonesia,
                                                                                  Algeria,  South  Africa,  Romania,  and
                                                                                  Vietnam.
                                                                                  The growth  in the emerging  markets is
                                                                                  affected by the growth in the population,
                                                                                  more access to medicines and new health
                                                                                  services as well as the economic plans of
                                                                                  governments.
                                                                                  According to the definitions of the World
                                                                                  Health Organization, the Islamic Republic
                                                                                  of  Iran  with  80-year  experience  in  the
                                                                                  pharmaceutical industry is considered as
                                                                                  a producer. While before the victory of the
                                                                                  Islamic Revolution, Iran supplied the need
                                                                                  of medicines by multinational companies
                                                                                  directly or indir ectly. However, after the
                                                                                  victory  of  the  Islamic  Revolution  and
                                                                                  industrialization of the major part of the
                                                                                  pharmaceutical industry,  Iran  expanded
                                                                                  its  activities  in  the  field  of  producing
   11   12   13   14   15   16   17   18   19   20   21