Page 14 - Export-Marketing-7
P. 14

13




                                    Welcome to today’s episode of the Iranian Market. Iran’s pharmaceutical industry
                                    is one of the industries that has a high potential for presence in the global markets
                                    because of its domestic capabilities in producing various types of medicines.

                                    The  pharmaceutical industry  is one  of  the  key industries regarding  its  effects on
                                    human health. It is also very advantageous regarding the profits it produces. Fortune
                                    Magazine announced in an article published in 2010 that the pharmaceutical industry
                                    is the third-best industry in the world with respect to being appropriate for investment.
                                    Investment in this industry naturally leads to growth.
                                    The growth  of the world  population  along  with mankind’s vital need for health
                                    services are among the factors that help this industry to grow faster. Aging of the
                                    population, the existence of chronical diseases, some countries’ insurance coverage
                                    and economic welfare can be mentioned as other influential factors on the growth of
                                    the  pharmaceutical  industry.
                                    Also among the advantages of investing in this market is the balanced rate of growth
                                    in the global pharmaceutical industry. The pharmaceutical industry is less affected by
                                    global economic fluctuations. This fact became more evident during the 2008 and
                                    2009 economic crisis when the market continued its activity with a 70% additional
                                    growth. Today, the turnover of the pharmaceutical industry in the world has surpassed
                                    one trillion dollars.

                                    It should be noted that the expense of the pharmaceutical industry is high in comparison
                                    with  other  industries.  One  of  the  important  expenses  in  this  industry  pertains  to
                                    research  and  development  (R&D).  The  expense  of  research  and  development  in
                                    proportion to the sale is more than other advanced industries that enjoy state-of-the-
                                    art technologies.

                                    The pharmaceutical industry is on the track of development, expansion,  and
                                    innovation because of its special status and direct relationship with the life and health
                                    of  mankind.

                                    The high income of prominent pharmaceutical companies in the world has paved
                                    the way to spend a remarkable part of their income on research and development.

                                    All over the world, pharmaceutical companies spend 40% of their income on research,
                                    development, marketing, and sales.
                                    Researches show that sometimes a 15-year period is needed for research on nearly
                                    10,000 medicinal mixtures with a cost of one billion dollars.
                                    The pharmaceutical industry is seriously monopolized. Most of these products are
                                    made  in  North  America  and  Europe.  Statistics  show  that  North  America  had  the
   9   10   11   12   13   14   15   16   17   18   19